‘Breathing is the first act of life and the last. Our very life depends on it.’— joseph pilates
The concept
Adobe InDesign, Adobe Photoshop
After an accident that left me with an artificial shoulder, I was told by my physical therapist that Pilates could help maintain mobility and strength in my right arm. Then… I fell in love. I became obsessed with the origins of Pilates, and why it worked so well. Come to find out, Joseph Pilates created what he called “contrology” in a German war camp during WWII. He manipulated the hospital bed springs to allow injured soldiers to continue exercising their muscles during their recovery. Cool, right?
The images I found from Joseph Pilates' initial classes were so inspiring, so I used this information to create 45 page editorial booklet. The idea was that Club Pilates could offer this book on their website and as a gift for members who complete 100 classes.
A few fun elements…
The sections of the book are color coded based on the 5 different colored springs that add resistance to the reformer.
The entire book is based on a grid system that mimics the proportions of Joseph Pilates’ most popular invention, the reformer.
The booklet is spiral bound with a metal spiral to mimic the silver coiled springs of the reformer.
I fell in love with this shoot of Marilyn Monroe doing basic Pilates movements. I wanted the cover to be dynamic, but found it almost impossible to pick a final design.
