The concept
Adobe InDesign, Adobe Photoshop, Adobe After Effects, Adobe Lightroom, Figma
Fourteen Social seeks to combat a growing issue in the equestrian community, bullying. 1 in 5 equestrians experience bullying outside of the sport, and over 65% of riders have been bullied enough to consider dropping horseback riding entirely.
Fourteen Social creates a new perspective on riding that is inclusive and supportive of riders from all walks of life. Fourteen Social is an equestrian community building brand that connects everyone from local riders to celebrities in the equestrian world and beyond.
14 social is a wip with a completion date of December 13
Some of the initial work
I created a logo suite that could have different applications through merch, web design, social media, etc.
I am utilizing this photography to create event posters and social media graphics.
The name 14 Social is based on the branded 14 on my first horse, Pippi. I wanted to convey a dynamic sense of warmth. I feel that logos that have personal significance always stand the test of time.
Little moments where the love of the horse becomes love of the sport.
Events
Then, went out to my barn and shot photography that captured the “little moments” that all riders experience. I also included photos from my childhood to convey nostalgia.
